Why bother?
Most fitness studios and wellness centres have two main revenue streams: memberships and classes. Everything else — workshops, nutrition, supplements — gets added gradually. Socks are one of the simplest and fastest-turning add-on categories.
Why? Because grip socks are a necessity, not a luxury. A client who shows up to their first session without them needs to get a pair from somewhere. And if you're selling them — you earn what someone else would have.
How much you'll earn — real numbers
Let's do the maths. At an order of 100 pairs with your own logo, the purchase price is typically around €3.50–5.50 per pair. The standard retail price at the studio reception is €12–16. That gives a margin of 65–75% — significantly better than memberships.
A studio with 150 active clients will sell 8–15 pairs a month with no active promotion. That's €100–200 in net profit per month — just from socks at the front desk.
Three places to sell them
Not all channels work equally well. Here are three proven ways to get socks to your clients:
- Reception — the classic. Socks displayed next to the till, visible on every arrival. Works best for impulse purchases and new clients.
- Welcome package — clients who buy a membership get a free pair as a bonus. Cost: €3.50. Perceived value: far higher. Boosts loyalty and sets you apart from competitors.
- During class — the instructor offers clients without socks the option to buy a pair right before the session starts. Highest conversion, because the need is immediate.
How to set the price
The most common mistake is underpricing. Customers are used to paying €10–18 for grip socks in regular shops. Your branded socks have added value on top — studio logo, consistent quality, available on-site.
Recommended price: €13–15 per pair. At this price point, customers don't hesitate, the margin is interesting, and you're not undercutting retail.
"Clients who buy your socks will come back for more — from you. Because they know what they're getting."
What about unsold stock?
Grip socks have no expiry date, don't crumple and take up little space. Even if you order 100 pairs and sell them over three months instead of one — nothing is lost. The risk of unsold stock is minimal compared to other products.
And every repeat order brings a lower unit price, because you're ordering larger quantities. The longer you do this, the better your numbers get.
First step
Start with a small order of 60–100 pairs. Test the price, placement and client interest. Most studios we work with move to a regular order every 2–3 months after the first trial run.
Send us a request — within 48 hours you'll receive a catalogue with 200+ styles and a personalised price offer.